Attack of the Magnetic Doll Bookmarks!
Friday, July 15, 2011 at 10:02AM
I think my title says it all... I just finished a fun custom order for a friend of my sister of 40 magnetic doll bookmarks for a wedding shower! Every single one of them has a small wedding message in Japanese inside. It gave me a great chance to use up some smaller quantities of paper I had lying around for some beautiful color combinations! For about a week, my apartment was covered in these little colorful things!
While I was making them, I started thinking about my shop (always a dangerous thing)! My magnetic bookmark dolls are usually the first thing my friends and family want me to make. They are small, cute, have a definite function, and make fast and easy gifts. However, for some reason when it comes to selling them online, my origami dolls always sell so much faster. I'm not sure if it is my photography or the fact that it is harder to convey their concept online, but it really brings up the difference between marketing a physical concept that people can tangibly see before their eyes and a virtual product that they need to see through photographs.
Do any of you have that one object that sells so quickly in person, but struggles online? I'm not sure what I can do to fix the problem! I'm thinking of designing a cute graphic "how to use" for my shop so people get the concept better.
I am working on a huge batch for this week so we will see if I can't turn it around a bit! I'm also going to start selling them in "grab bag" fashion (i.e. 5 random bookmark dolls for a fixed, reduced price, but you do not get to choose specific patterns). I have so much paper that I need to use up!!







